If you are a business owner, you are probably often perplexed by how sales and marketing work. How do you get more leads? How do you convert those leads into profitable customers? How do you get customers to come back? These are all great questions! Nuclear...
In 1998, when the manufacturer of a breakfast cereal needed a way to appeal to more families throughout the country, they looked to then-superstar NFL quarterback Doug Flutie. The result was Flutie Flakes, a Doug Flutie-branded breakfast cereal that used the popular...
If you’ve ever walked into a grocery store and felt the frustration of not being able to find the brand you’ve always bought because they changed the look of their packaging, you already know why a brand guide is important. When a brand, a unique color scheme, or a...
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