As SEO becomes increasingly complex, measuring success has become more complicated as well. No longer can you simply rely on individual metrics to assess your overall SEO efforts. These days, you need to track numerous different SEO metrics covering everything from...
Search engine optimization focuses on improving discoverability and boosting profitable conversions. To maximize these conversions and minimize waste, marketers tailor campaigns to target audiences that are most likely to engage with a product, service or brand. A lot...
When it was first conceived, Microsoft’s Bing was marketed as the “Google killer.” Years later, it’s clear this hasn’t been the case. Despite investing countless dollars to overcome the search giant, Bing still doesn’t hold a candle to the volume and quality of...
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