What Are Internal Links? When you’re writing a blog post, it’s important to use internal links. Internal links are links that take readers from one page on your website to another. They can be in the form of: Hyperlinks in a post. These are the most commonly used way...
Whether you’re just getting started in optimizing your website for better ranking on the SERPs or you’re fine-tuning an already well-performing site, you need objective data to help you along the way. The kind of data you need comes from specialized tools designed to...
It’s no secret to any business owner, marketer or SEO professional that the most important resource for digital marketers is data. How else can you help your clients or company grow? How do you know if your campaign is working? How can you track success? How can...
White Label SEO is a form of white label service. It is the process of having another company (an affiliate) do all of the SEO work for you so that you can sell their services to your customers. This is not the same as private label, as that implies that the customer...
Panda, Penguin, Hummingbird. These are the three big updates that the Google search engine has gone through over the past few years, the last one having affected approximately 90% of all search queries. These changes have increased the knowledge needed to produce good...
At first, it sounds great: spend a predetermined amount of money for search engine optimization work, and get results that are guaranteed. Why wouldn’t you take advantage of this? More broadly speaking, why doesn’t every SEO company provide guaranteed results with the...
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