Most businesses don’t know exactly how marketing works. Add the word “digital” to it and it becomes seen as a mysterious black box. Of course, there is no black box. Good digital marketers are not going to hide what they do, but there are a lot of industry strategies...
If you are serious about your online presence, you need to know about Google My Business (GMB). GMB displays your business in search results, map packs, and location searches such as: name address phone number website link hours of operation reviews Google My Business...
In the world of Digital Marketing, two behemoths rule the landscape. Search Engine Optimization, or SEO, reigns supreme as a producer of organic, search results-based traffic to your website, while Pay-Per-Click, or PPC, provides immense advertising power by granting...
What SEO tactics will jumpstart your digital marketing efforts for the rest of the year and beyond? How about exploring your site’s content to make sure your website is as optimized as it can be? That may not be on the list of things to do this year, but it’s easy to...
Who is responsible and what to do next. You’ve hired the right people to put a digital marketing and advertising strategy together; complete with several campaigns for email marketing, social media posting, and custom landing pages used to track customers and...
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