Personalization is at the heart of social media. With users being able to choose who and what to follow based on their own unique interests, it is now more important than ever for businesses to be delivering the right content to the right users at the right...
Maybe you’ve heard the news: chatbots are becoming ultra-popular among e-commerce businesses. The dawning of the chatbot era may very well be upon us. More and more companies have begun developing chatbots of their own, customizing their behavior to increase sales,...
In 1998, when the manufacturer of a breakfast cereal needed a way to appeal to more families throughout the country, they looked to then-superstar NFL quarterback Doug Flutie. The result was Flutie Flakes, a Doug Flutie-branded breakfast cereal that used the popular...
Regardless of how well your business is run, there will always be the potential for a customer or client to have a negative experience. And, because of how quickly word gets around on the internet, negative reviews of your business can become a problem sometimes...
It’s safe to say Pinterest is one of the fastest growing and most popular social media networks in the last decade. Where Vine and even MySpace’s resurgence have floundered and fallen to the wayside, Pinterest has picked up steam and continues to take over social...
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